At Asahi India Glass Ltd (AIS) the largest glass company in India, environmental preservation and the implementation of corporate social responsibility activities do not just represent a sensitive conscience but a sound business sense. It is recognised that sustainable business development includes environmental and social considerations, which are essential parts of long-term business survival and growth.
Prior to 2004, AIS undertook a range of social and community development programmes that protected the interests of communities in the vicinity of the manufacturing plants. In the year 2004, these were brought under a common umbrella - Integrated Community Development Programme (ICDP) which is now designed, administered, and monitored by Youthreach.
The objectives of the Integrated Community Development Programme are as follows
Providing quality services in an equitable and efficient manner
Creating leadership within the community, by strengthening community institutions.
Developing community participation through promotion of volunteerism and cost-sharing.
Institutionalising the interface between community institutions and the govt for sustainability.
Intervention Areas
With funding from AIS, Youthreach has designed and managed interventions for over 3 lakh people from 120 villages surrounding AIS’s manufacturing plants in Rewari in Haryana and Roorkee in Uttaranchal. The interventions include education, health, vocational training, micro-enterprise development, water, sanitation and governance.
