ALCATEL-LUCENT EMPLOYABILITY FUND
The Alcatel-Lucent Employability fund was created in partnership with Youthreach with the objective of providing life skills, vocational, self-employment and employability training to a minimum of 1000 young people from disadvantaged communities in and around the cities of Delhi, Bangalore and Hyderabad. Under the partnership, Youthreach constituted an advisory board with representatives from the NGO sector and the corporate world.
Dhriti developed a curriculum on entrepreneurship called ‘Ek Naya Aasman’ and provided training across partners. Youthreach facilitated and monitored the programme across participating organisations. At the end of the programme, the partners had reached out to a total of 2,245 youth through programmes, such as vocational training and entrepreneurship. Of the total, over 65 per cent had found jobs, set up their own enterprises or had enrolled for higher education.
GENERAL ELECTRIC UDAAN LIFE SKILLS PROGRAMME
The GE Life Skills Programme was created to meet the need for soft skills for youth from disadvantaged sections of society in the age group of 13 to 20 years.
Over three phases (2004-2009), Youthreach supported the developing and imparting of a life skills curriculum to disadvantaged youth in the age-group of 13-22 in Delhi, Bangalore and Hyderabad. Under the partnership, 500 trainers from across 20 NGOs have reached out to over 23,000 youth.
JINDAL STAINLESS LIMITED
In partnership with Jindal Stainless Ltd (JSL), Youthreach trained the staff of the JSL Foundation in life skills. The trainees were youth enrolled in the vocational training centre Prerana, and children from O.P Jindal School as well as Vidya Devi Jindal School in Hissar and Jhajpur.
Jindal Stainless Steel and Youthreach also partnered to sensitise JSL employees to social issues around disadvantaged and specially-abled children and environment. The goal of the programme was to raise the level of awareness so that they could get involved in making a difference in these areas. On the occasion of the World Environment Day in 2009, Youthreach organised and facilitated a day-long workshop with JSL to examine the impact of human beings on the environment and the steps that could be taken to preserve it.
In partnership with Pepsico, Youthreach set up their first employee volunteering programme. Employees volunteered their time at the Arushi Home for girls in Palam Vihar which is run by Salaam Baalak Trust. Based on the skills and interests of the volunteers and the needs of the children, spoken English, art and craft and personality development were identified as volunteer projects.
INTERCONTINENTAL HOTELS GROUP
The Intercontinental Hotels Group, which owns, operates and franchises hotels, approached Youthreach to explore possibilities of a partnership in the area of corporate social responsibility in India and Nepal.
Youthreach set up a youth career programme and a food donation programme in IHG-managed hotels, such as the Crowne Plaza in Gurgaon, Holiday Inn Gem Park in Ooty and Soaltee Crowne Plaza in Kathmandu. Youth from disadvantaged communities were identified so that they could be trained and employed by the hotels in areas such as housekeeping, food and beverages and laundry.
Youthreach also designed a food donation programme under which the hotels donated food to orphanages, soup kitchens and old age homes.
HOME RETAIL GROUP
Youthreach, with Home Retail Group and Saher in Mumbai, implemented the ‘Khul Jaa Sim Sim’ programme to train youth in life skills, like self-exploration, communication skills, confidence-building, decision-making, building relationships and sustaining them, cooperation and creative thinking.
In partnership with Jones Lang Lasalle Meghraj (JLLM), Youthreach organised a Leadership Roadshow to mark the launch of their CSR programme centred on environmental sustainability and employee volunteerism. The roadshow was kick-started by Peter Barge, CEO (Asia-Pacific), anchored by Youthreach and hosted in Sat Krishna Udayan Ghar in Narsinghpur village, Gurgaon. JLLM sponsored the creation of a herbal garden. Employees and children of Sat Krishna Udayan Ghar planted the saplings. JLLM sponsored the creation of a water harvesting structure in Udyan Care and also a vermi-composting pit to recycle kitchen waste into manure.
NOKIA TSUNAMI RECONSTRUCTION INITIATIVE
A team from the International Youth Foundation and Youthreach visited the Tsunami-affected areas in Tamil Nadu and Pondicherry in February 2006. The team met with various NGOs and CCFID was identified as an implementing partner.
Intervention in the area of life skills was made with the aim of providing skills to the youth to deal with the challenges of everyday life. The objective of the counselling programme was to provide psycho-social guidance to youth affected by the Tsunami, to enable them to identify their inherent strengths and set up their own businesses successfully. Youthreach commissioned the Dreamcatchers Foundation to develop the modules for the counselling programme.
Exposure visits were organised to the manufacturing units of AIS, Motorola, Parle Biscuits and Mando to enable the youth to experience business environments, gain an insight into workplace protocol and to widen their horizons.
Youthreach organised a material donation drive at the corporate office over Diwali in 2009 to distribute old shoes, toys, clothes and books for the children of Salaam Balak Trust Arushi Shelter Home in Gurgaon.
In partnership with UK India Business Council (UKIBC) and KPMG, Youthreach produced a brochure titled ‘An Introduction to Corporate Social Responsibility in India’. The brochure seeks to provide UKIBC members interested in investing in India a broad understanding of CSR in India and ways in which companies can engage successfully in community programmes. The brochure was launched by Naina Lal Kidwai, and Dr. R.K. Pachauri.
The Planning for Life project, ‘Samriddhi’, was launched in July 2009 with the aim to equipping 4200 boys and girls between 15 and 24 years in Andhra Pradesh and Delhi with accurate and age-specific knowledge to prevent risky behaviour that leads to poor health outcomes, such as unplanned pregnancies, sexually-transmitted diseases and unsafe abortions.
Resource materials were reviewed on issues pertaining to Adolescent Sexual and Reproductive Health (ASRH) before designing and developing a relevant and context-specific curriculum. After identification of partner organisations, tools for conducting need assessment were designed which mainly included conducting focus group discussions.